Smokers respond to anti-tobacco mass media campaigns in NSW by calling the Quitline.
نویسندگان
چکیده
OBJECTIVE One aim of the anti-tobacco mass media campaigns in NSW is to increase the numbers of smokers calling the Quitline to seek assistance to quit. METHODS Investigation of the relationship between the weight of television advertising (Target Audience Rating Points: TARPs) and number of calls to the Quitline. RESULTS There is a high correlation between weekly Quitline calls and TARPs. CONCLUSIONS Anti-tobacco mass media campaign advertising that promotes the Quitline number encourages smokers to seek assistance to quit.
منابع مشابه
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ورودعنوان ژورنال:
- New South Wales public health bulletin
دوره 19 3-4 شماره
صفحات -
تاریخ انتشار 2008